Our Story
Snuggle Me Organic was founded in Minnesota in 2007 by Mia Carr, a mother of twins who set out to comfort both of her babies at once. From that simple, heartfelt need came the original Snuggle Me Lounger, which has now become a trusted essential for families worldwide.
What We’ve Grown
Today, we are proud to be a category leader in infant comfort and early childhood care. Our award-winning collection is designed to make everyday parenting simpler, with beautifully considered products that balance comfort, functionality, and timeless style. Inspired by years of listening to real parents, every piece is created to support your family while fitting naturally into the home you've thoughtfully created.
Where We Are Going
Built on our deep expertise in the baby lounger category, we have expanded our range to meet your broader needs across the parenting journey. Your feedback has guided our evolution, helping us focus on the exact products your family values and wants most.
Today, our collection is built around five core categories that form a complete system to support you through every stage of early parenthood. Across our expanded range, we continue to use the same trusted organic cotton fabrics you know and love.
Design Philosophy & Materials
Our design process is rooted in real parenting experiences, ensuring every product we create has an unwavering focus on safety, comfort, and material integrity.
Trusted Organic Cotton: We use organic cotton across all fabric touchpoints to ensure the softest contact with your baby's skin.
Purposeful Elements: We pair our cotton with carefully selected materials like supportive foams and natural wood.
Crafted for Real Life: We choose every material for its durability, ease of care, and ability to give you peace of mind.
The Snuggle Me Range
Five core categories. Beautifully crafted essentials, thoughtfully designed for every stage of early parenthood.