GDPR Notice of Rights

Heroes Technology (US) LLC (d/b/a Snuggle Me Organic)

GDPR Notice of Rights

At Heroes Technology (US) LLC (d/b/a Snuggle Me Organic) (referred to herein as "Snuggle Me Organic"), we are committed to safeguarding the privacy of our customers and visitors to our website and to our social media sites.  This notice applies where we are acting as a data controller with respect to the personal data of our customers, visitors to our website or our Shopify e-commerce site and to our social media sites where we determine the purposes and means of the processing of their personal data.  For an explanation of our use of Cookies and our policy regarding this use, please review our Cookie Policy.

Disclosures to Third-Party Information Processors

We also provide your personal information to third-party data processors as necessary to provide the products, such as companies which host servers, provide secure communications, or process your payment for products. These third-party data processors are generally located in the United States and may have sites outside the United States.   Snuggle Me Organic may provide your personal information to its consultants, professional advisors, and other third parties to provide services such as customer communications, payment processing, hosting, data analytics, advertising, and other services. Snuggle Me Organic may provide your personal information to these third parties only to provide those services, and the third parties are not authorized to use or disclose your personal information for any other purpose.  Our third-party data processors will not use your personal information for any purpose other than those identified within this Privacy Policy and to enable Snuggle Me Organic to provide you with our products and services.


When Disclosures to Other Third Parties May Be Made


Except for our third party data processors, we will not voluntarily share your personal information with a third party without your prior authorization, except (a) to enforce our privacy policy, to comply with law, regulation, or other legal processes or to protect the rights, property or safety of us or others, (b) to a government regulator, law enforcement agency, or other public authorities, including to meet national security standards, (c) in emergency situations, (d) to protect against misuse or unauthorized use of the website and social media sites or our products and services, (e) to detect or prevent criminal activity or fraud, or (f) in the event that Snuggle Me Organic or substantially all of its assets are acquired by one or more third parties as a result of an acquisition, merger, sale, reorganization, consolidation or liquidation, in which case personal information may be one of the transferred assets.


Our Use of Your Purchasing and Website Usage Information


We use the information that we collect about your use of the Website, Shopify e-commerce site, and our social media sites to analyze, measure, evaluate, and improve or change the features and functionality of the sites. We may also use this information for product marketing, promotion, and sales purposes in our business discretion. We may share this usage information with third parties for marketing, advertising, or other similar uses. Your usage information will not include any personal information which identifies or can be attributed to a user unless we first notify you and obtain your consent.


We may process your personal data that you have provided through your purchase of products or services or through your visits to our website, Shopify e-commerce site, or social media sites (“service data”).  The service data may be processed for the purposes of operating our website, our Shopify e-commerce site, or our social media sites, providing our products and services, ensuring the security of our sites, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is your consent, our legitimate interests (namely the proper administration of our website and business), the performance of a contract for the purchase of products or services between you and us and/or taking steps, at your request, to enter into such a contract.


The Legal Basis for the Processing of Your Personal Information


Our legitimate business interest for collecting our customers’ personal information is to operate our business and provide products and services for the benefit of our customers in return for payment for the products and services. We use the payment for purchased products and services to pay our business expenses and operate Snuggle Me Organic, which is a for-profit business.



Your Rights Regarding Your Personal Data


As a resident of the European Union, and under the terms of the General Data Protection Regulation of 2018 (“GDPR”), you have specific rights you may exercise regarding your personal data.  We have summarized your rights in this Privacy Notice.  Some of the rights are complex and you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.  To exercise any of the below rights contact Snuggle Me Organic in writing at and state the right you are seeking to exercise. To protect your privacy and security, Snuggle Me Organic will need to verify your identity before granting you the right to access, review, or make corrections to your personal information. 


Right to Access and Data Portability.  You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. In case we are processing your personal information in an automated manner as part of a service to you, or based on your consent, you also have the right to request a copy of your information in a structured, commonly used and machine-readable format.  The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee.


Right to Restriction on Processing. In some circumstances you have the right to restrict the processing of your personal data. You have this right in circumstances where: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defense of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defense of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.

Right to Object to Processing. You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us. If you make an objection to our processing your personal information, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defense of legal claims. 


Right to Correction or Modification.  You have the right to have any inaccurate personal data about you rectified and to have any incomplete personal data about you completed.


Right to Erasure.  In some circumstances you have the right to the erasure of your personal data without undue delay. An example of such circumstances includes when your personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data has been unlawfully processed. You may not have a right to erasure where the processing of your personal data is necessary for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defense of legal claims.


Right to Withdraw Consent.  To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.  We may need to retain some of your personal information and Customer content for limited periods for our legitimate business or legal purposes. Contact us for more information about our data retention periods and how long it takes us to delete your information.


Please be advised that certain personal information may not be corrected or deleted if we must, by law retain such information as submitted. In addition, applicable law may require or permit us to decline your request.  If we decline your request, we will tell you why, subject to any legal restrictions. If you would like to submit a complaint about our use of your personal information, or our response to your requests regarding your personal information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction.  You can find your data protection regulator: protection/bodies/authorities/index_en.htm.


Disclosure of Information

We reserve the right to disclose your personal information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order or legal process. 


It is also possible that Snuggle Me Organic would sell its business (by merger, acquisition or otherwise) or sell all or substantially all of its assets. In any transaction of this kind, customer and user information, including your personal information, may be among the assets that are transferred. If we decide to so transfer your personal information, you will be notified by an email sent to the last know email address in our files or by notice posted on the Website, our Shopify e-commerce site, and our social media sites.


Retention of Personal Information

We will only retain your personal information for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.


To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.


When we no longer require the personal information we have otherwise collected about you, such as when you cease to be a customer or user of our products and services, we will dissociate such identifying information from the personal information attached to your content to the extent possible while retaining such information only so long as needed to comply with business, legal or regulatory obligations and requirements. In some circumstances we may anonymize your personal information (so that it can no longer be associated with you), in which case we may use this information indefinitely without further notice to you.


Data Transfers Outside the EU

For our customers and users of our products and services residing in the EU, we may transfer your personal information to other jurisdictions for processing. Whenever we transfer your personal information to other countries not deemed by the European Commission to provide an adequate level of personal data protection, the transfer will be made:

  • Pursuant to the recipient’s compliance with standard contractual clauses or Binding Corporate Rules; or
  • Pursuant to the consent of the individual to whom the Personal Information pertains; or
  • As otherwise permitted by European law.



At any time, you may exercise your right to access, rectify and, if applicable, erase, any personal information relating to you, or restrict the processing of your personal information, in compliance with applicable laws. You also have the right at any time to object, based on your particular situation, to any use or processing of your personal information which we have based on our legitimate interests. Such requests should be sent, in writing to or by mail to:


Heroes Technology (US) LLC (d/b/a Snuggle Me Organic)

4444 Centerville Rd, Suite 130
White Bear Lake, MN 55110


Please note that we may ask you to provide proof of identity (such as a copy of your ID card or passport) before we can comply with your request.  You may also, at any time, free of charge, and without having to provide any justification, opt-out of any direct marketing campaigns and request to no longer receive any promotional material as described above.


Right to Complain to a Supervisory Authority.


 You may contact Snuggle Me Organic by email at if you object in any way to our handling of your personal data or to request access, right to modify or correct, right to erasure or transfer.  In case you are not satisfied with our handling of your request you may contact the applicable Data Protection Authority. To locate the applicable Data Protection Authority please review:  h protection/bodies/authorities/index_en.htm.


Data Rectification

You can use the link below to update your account data if it is not accurate.

Data Portability

You can use the links below to download all the data we store and use for a better experience in our store.

Access to Personal Data

You can use the link below to request a report which will contain all personal information that we store for you.

Right to be Forgotten

Use this option if you want to remove your personal and other data from our store. Keep in mind that this process will delete your account, so you will no longer be able to access or use it anymore.