Save up to 40% off

Black Friday is Here

Our Biggest Sale of the Year!

Shop Infant Lounger Curve

40% off our award-winning lounger

Infant Lounger Curve | Natural

$71.99 USD (40% Off) $119.99 USD

Infant Lounger Curve | Birch

$71.99 USD (40% Off) $119.99 USD

Infant Lounger Curve | Gumdrop

$71.99 USD (40% Off) $119.99 USD

Infant Lounger Curve | Slate

$71.99 USD (40% Off) $119.99 USD
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Shop Infant Lounger Covers

20% off on organic covers

Lounger Curve Muslin Cover | Birch

$23.99 USD (20% Off) $29.99 USD

Lounger Curve Muslin Cover | Gumdrop

$23.99 USD (20% Off) $29.99 USD

Lounger Curve Muslin Cover | Natural

$23.99 USD (20% Off) $29.99 USD

Lounger Curve Muslin Cover | Slate

$23.99 USD (20% Off) $29.99 USD
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Shop Play Collection

Up to 15% on our newest addition

Play Gym

$109.99 USD (15% Off) $129.99 USD

Sensory Toys Set

$31.49 USD (10% Off) $34.99 USD

Play Mat | Natural

$59.49 USD (15% Off) $69.99 USD

Play Mat | Slate

$59.49 USD (15% Off) $69.99 USD
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Shop Baby Wraps

Up to 30% off babywearing

Snuggle Me Baby Wrap | Birch

$44.99 USD (30% Off) $64.99 USD

Snuggle Me Baby Wrap | Gumdrop

$44.99 USD (30% Off) $64.99 USD

Snuggle Me Baby Wrap | Moss

$44.99 USD (30% Off) $64.99 USD

Snuggle Me Baby Wrap | Natural

$44.99 USD (30% Off) $64.99 USD
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Shop Feeding Essentials

Up to 20% on nursing must-haves

Feeding Support | Natural

$51.99 USD (20% Off) $64.99 USD

Nursing Cover | Natural

$25.49 USD (15% Off) $29.99 USD

Feeding Support Cover | Natural

$21.99 USD (12% Off) $24.99 USD

Feeding Support | Birch

$51.99 USD (20% Off) $64.99 USD
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Shop Accessories & Care

Up to 20% off everyday essentials

Changing Pad

$109.99 USD (15% Off) $129.99 USD

Swaddle | Natural

$15.99 USD (20% Off) $19.99 USD

Muslin Crib Sheets | Natural + Birch

$33.99 USD (15% Off) $39.99 USD

Swaddle | Petal

$15.99 USD (20% Off) $19.99 USD
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Find a gift they’ll love

Explore our Play Collection

A gift for their first little adventures

Shop Play Gifts

Explore our Baby Lounger

A newborn essential gift, for bonding, tummy time

Shop Baby Lounger

Explore our Sensory Toys Set

A gift for little explorers

Shop Sensory Gifts

Explore our Baby Wraps

The perfect gift for hands-free snuggles

Shop Baby Wraps

Shop 40% off Imperfects

Minor flaws, fully functional, and safe. Final sale.

Imperfect Feeding Support | Stone

$38.99 USD (40% Off) $64.99 USD

Imperfect Feeding Support | Gumdrop

$38.99 USD (40% Off) $64.99 USD

Imperfect Feeding Support | Bluebell

$38.99 USD (40% Off) $64.99 USD

Imperfect Feeding Support Cover | Stone

$14.99 USD (40% Off) $24.99 USD
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Our Top Picks

The pieces parents are loving — and the newest ones we can’t wait for you to try.

"I absolutely love this new design"

"It’s so soft. I like how easy it is to take off the cover and wash it." - Lucy D.

"My #1 Baby Product!"

"Without a doubt this is the number one product I suggest for new moms! The shape is perfect and it is so durable in the wash. Love love love!" - Emma C.